Why track these indicators? Ski resort revenue depends on consumer willingness and ability to spend on discretionary travel. These metrics track the macro conditions β employment, inflation, savings, confidence β that shape that spending environment.
Oil and natural gas prices affect both guest travel costs (gasoline, airfare) and resort operating costs (heating, snowmaking). Gold and copper serve as broader economic sentiment and construction cost indicators for resort capital projects.
Economic factors that influence consumer spending on ski trips
Commodity prices that affect resort operating expenses and guest travel costs
Why track sports betting? A significant market for new skiers and snowboarders is adult males ages 18-35. To the extent that some of these individuals are more focused on sports betting than in the past, it may reduce their discretionary income and therefore reduce their participation frequencyβor their likelihood of picking up skiing or snowboarding at all.
Regulatory context: The U.S. Supreme Court struck down PASPA (the Professional and Amateur Sports Protection Act) in May 2018, allowing states to legalize sports betting. In 2019 (the first full year post-legalization), total U.S. handle was $13.1 billion. By 2024, it reached $149.2 billionβan increase of over 1,000%. 38 states plus D.C. now have legal sports betting markets. In Canada, single-game sports betting became legal nationwide in August 2021, with Ontario launching its regulated iGaming market in April 2022.
Growth in sports betting may reduce discretionary income available for ski trips, particularly among males 18-35
Monthly sports betting handle since 2019 - note the rapid growth trajectory
Percentage of wagered money returned to bettors as winnings. The remainder (typically 5-10%) is sportsbook revenue ("hold"). Lower payout = higher cost to bettors.
Total dollars wagered per year across all U.S. states with legal sports betting. Green percentages show year-over-year growth vs. prior year.