Data-driven insights on the snowsports industry, market research, socioeconomic trends, and analytics.

January 15, 2026

New: Sports Betting Metrics Added to Nixvir Dashboard

We’ve added a new Sports Betting Activity section to the Nixvir Dashboard, tracking gaming metrics as a competing discretionary spend indicator for the ski industry.

Why track sports betting? A significant market for new skiers and snowboarders is adult males ages 18-35. To the extent that some of these individuals are more focused on sports betting than in the past, it may reduce their discretionary income and therefore reduce their participation frequency—or their likelihood of picking up skiing or snowboarding at all.

December 18, 2025

U.S. Inflation Data Shows Cooling, But Reliability Questioned

The Labor Department reported November’s consumer price index rose 2.7% year-over-year, down from September’s 3%. However, economists questioned the reliability of this data due to a 43-day federal shutdown that delayed the report and disrupted data collection.

“The good news is that it’s cooling. We’ll take a win when we can get it,” said Diane Swonk from KPMG, but added “we just don’t know how much of it to trust.” Kay Haigh at Goldman Sachs described the numbers as “noisy” with potential systematic biases.

December 16, 2025

Americans' Social Media Use 2025

Growing shares of U.S. adults say they are using Instagram, TikTok, WhatsApp and Reddit, but YouTube still rises to the top.

YouTube remains the dominant platform with 84% of U.S. adults reporting they use it, followed by Facebook at 71%. Half of Americans now use Instagram, while TikTok has grown to 37% adoption. WhatsApp (32%), Reddit (26%), and Snapchat (25%) round out the mid-tier platforms, with X (formerly Twitter) at 21%. Newer platforms like Threads (8%), Bluesky (4%), and Truth Social (3%) have yet to achieve mainstream adoption.