We’ve added a new Sports Betting Activity section to the Nixvir Dashboard, tracking gaming metrics as a competing discretionary spend indicator for the ski industry.

Why track sports betting? A significant market for new skiers and snowboarders is adult males ages 18-35. To the extent that some of these individuals are more focused on sports betting than in the past, it may reduce their discretionary income and therefore reduce their participation frequency—or their likelihood of picking up skiing or snowboarding at all.