Americans' Social Media Use 2025
Pew Charitable Trust
Growing shares of U.S. adults say they are using Instagram, TikTok, WhatsApp and Reddit, but YouTube still rises to the top.
YouTube remains the dominant platform with 84% of U.S. adults reporting they use it, followed by Facebook at 71%. Half of Americans now use Instagram, while TikTok has grown to 37% adoption. WhatsApp (32%), Reddit (26%), and Snapchat (25%) round out the mid-tier platforms, with X (formerly Twitter) at 21%. Newer platforms like Threads (8%), Bluesky (4%), and Truth Social (3%) have yet to achieve mainstream adoption.